For every Glossier there's Haeckels, harvesting Margate seaweed and turning it into luxury cosmetics.
For every Everlane there’s Community Clothing, making wardrobe staples in traditional Lancashire textile communities.
For every Away Travel there’s Millican, making sustainable bags in the tranquility of the Lake District.
In recent years, the democratisation of digital through tools like Shopify are changing the way consumers everywhere buy, sell, and think about the availability of goods. And we'll research how these new brands are embracing old expertise to make brand new businesses.
Interested in starting a brand? Or want to know how others have? Our research takes you into the workings of a DTC brand.
In many ways, it's never been easier to start an eCommerce business, and as digital agency owners we're often asked for platform recommendations. To help these brand owners choose their eCommerce platforms we've profiled the tech stacks of the DTC brands we've curated on this site.Read the Article
Today we buy 60% more clothing than we did 15 years ago, and only keep those garments for half as long. In contrast to this, there has been a growth of brands taking a more sustainable approach.It’s easy and somewhat fashionable for a brand to say they are sustainable, but what are the realities of being a responsible brand?Read the Article
It's all well and good building a nice brand, but what about the business side too? As a second time founder, Nick Hussey from FRAHM Jacket knows well how it feels with things take a turn for the worse. We spoke with Nick about the challenges of the clothing industry, business models, and supporting men's mental health.Read the Article
Sometimes ideas and opportunities comes when we're least expecting them. Christian Smith of Outdoor Provisions talked to us about how an idea amongst like minded cyclists led to him stepping out of the blue chip environment to start a brand that's about more than feeding the capitalist machine.Read the Article
The events of 2020 impacted us all, and for brands that meant quickly adapting to the accelerated shift online. Jeffrey Bowman of Millican talked to us about how DTC channels helped them navigate the challenges, and the importance of Brand and eCommerce working hand in hand.Read the Article