
Side note; When we started Favours the Brave, it was never with the aim of creating purchasing guides. And we're certainly not doing this for affiliate revenue or for our own gain.
Instead, given the challenging year we've all had, we want to encourage you to support smaller, local brands this festive season. With retail locked down in so many places, a brands eCommerce channel has become more vital than ever. Please do support where you can, and take note of the small joys of purchasing not from Amazon.
Brands are responding to the need for more responsible behaviour, with initiatives such as sustainable packaging being table stakes for any modern brand. Slash packaging is helping to spotlight brands committed to transparent practices around product packing.
But wrapping a damaging product in a recycled packaging still does not go far enough, and many brands are now using materials created from waste to create their products.
Millican's Core Collection is the manifestation of their commitment to owning their responsibility to the planet by making their product out of post-consumer waste.
The responsible use of materials also creates an undeniable link between product and place. Haeckels uses seaweed extracts from the Margate shore to make beauty products.
Gomi set out to Pledge to crowdfund their phone chargers, all handmade in Brighton from 100% 'non-recyclable' plastic waste, and repurposed batteries, and surpassed their goal by 635%
In curating the list of over 100 brands going direct to consumer in the UK and Europe this growing movement towards innovative and responsible production techniques was evident. Here's our picks


Batoko Swim Suits
WE'RE RUBBISH, LITERALLY. BATOKO is an environmentally responsible independent British swimwear brand shipping worldwide. All swimsuits are made from 100% recycled plastic waste that was otherwise headed to landfill and our oceans. Supporting the slow-fashion, ethical movement for a sustainable future.
Founded
2013
Location
Lytham St Annes 🏴
Visit Brand Page
Pure Waste
Ecologically sustainable 100% recycled garments.
Founded
2013
Location
Helsinki 🇫🇮
Visit Brand Page
Dick Moby
Biodegradable and recycled materials made into eyewear.
Founded
2013
Location
Amsterdam 🇳🇱
Visit Brand Page.jpg)
Millican
We make sustainable bags for the conscious traveller.
Founded
2008
Location
Cumbria 🏴
Visit Brand Page.jpg)
Haeckels
Haeckels Natural Skin Care And Wild Fragrance. Made of Margate. From The Ocean, For The Ocean
Founded
2010
Location
Margate 🏴
Visit Brand Page
Billy Tannery
British Goat leather goods, turning waste into worth
Founded
2016
Location
London 🏴
Visit Brand Page.jpg)
Ocean Bottle
The Ocean Bottle: The world's most needed reusable bottle
Founded
2018
Location
London 🏴
Visit Brand Page.jpg)
Rapanui Clothing
A circular economy for t-shirts, organic cotton, renewable energy and open source tech for the fashion industry.
Founded
2009
Location
Isle of Wight 🏴
Visit Brand Page
WAES Shoes
The world’s only plastic-free sneaker company. 100% biodegradable, carbon positive, with no compromises.
Founded
2019
Location
Plymouth 🏴
Visit Brand Page.jpg)
Conchus
A plastic free alternative to body wash and shampoo
Founded
2018
Location
Newcastle upon Tyne 🏴
Visit Brand Page