Direct to Consumer eCommerce Research

Interested in starting a brand? Or want to know how others have?

As well as drawing focus to UK and Europe DTC brands, we'll research into the key factors in launching a modern brand - Content, Community and Commerce.

DTC Brand Research

There's no shortage of options for anyone building a DTC brand. Our research is designed to help those moments of decision in choosing what tools can you help you launch and scale.

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What eCommerce Platforms do UK and EU DTC Brands use?

In many ways, it's never been easier to start an eCommerce business, and as digital agency owners we're often asked for platform recommendations. To help these brand owners choose their eCommerce platforms we've profiled the tech stacks of the DTC brands we've curated on this site.

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DTC Brand Interviews

With the tools and channels now open for anyone to create a brand online, we wanted to speak to the people behind the brands to share the realities of DTC - good and bad.

Asket denim factory in Italy sewing a pair of jeans

Asket: Ending the era of Fast Fashion

Today we buy 60% more clothing than we did 15 years ago, and only keep those garments for half as long. In contrast to this, there has been a growth of brands taking a more sustainable approach.It’s easy and somewhat fashionable for a brand to say they are sustainable, but what are the realities of being a responsible brand?

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Nick Hussey of Frahm Jacket

FRAHM Jacket: Building a tough and beautiful brand

It's all well and good building a nice brand, but what about the business side too? As a second time founder, Nick Hussey from FRAHM Jacket knows well how it feels with things take a turn for the worse. We spoke with Nick about the challenges of the clothing industry, business models, and supporting men's mental health.

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Christian Smith of Outdoor Provisions bikepacking in remote countryside

Outdoor Provisions: Moving beyond shareholder value

Sometimes ideas and opportunities comes when we're least expecting them. Christian Smith of Outdoor Provisions talked to us about how an idea amongst like minded cyclists led to him stepping out of the blue chip environment to start a brand that's about more than feeding the capitalist machine.

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Jeffrey Bowman of Millican Bags in the Lake District

Millican Bags: Balancing Brand and eCommerce

The events of 2020 impacted us all, and for brands that meant quickly adapting to the accelerated shift online. Jeffrey Bowman of Millican talked to us about how DTC channels helped them navigate the challenges, and the importance of Brand and eCommerce working hand in hand.

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DTC Brand Guides

When we started Favours the Brave, it was never with the aim of creating purchasing guides. And we're certainly not doing this for affiliate revenue or for our own gain.

Instead, given the challenging times we've all had, we want to encourage you to support smaller, local brands.

Alternative Gift Guide : Products made from recycled waste

It's no great surprise that in light of current ecological concerns consumer behaviour is changing to include more responsible purchasing. The recent scandals about fast fashion and the wider realisation of the environmental damage it creates is slowly helping progress the discussions around the value of circular economy practices.

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