100+ brands going direct to consumer.

There are plenty of interesting brands going Direct to Consumer in the UK and Europe, and we want to shine a light on them.

We've carefully curated the most interesting European and UK brands challenging traditional verticals. Brands that are working with modern consumer expectations of responsibility, innovation and good honest craftsmanship.

Jump to;

ApparelBeauty & WellnessHomewareFood & Nutrition

DTC Apparel &ย Accessories

Responsibility, innovation, and craftsmanship. Buying less, but buying better.

&Daughter

๐Ÿ‡ฌ๐Ÿ‡ง

&Daughter

Luxury women's knitwear & accessories made in Scotland & Ireland. Aran knit & cable wool jumpers, cardigans, and hand-finished cashmere.

Visit Brand Page

7L Systems

Manchester ๐Ÿ‡ฌ๐Ÿ‡ง

7L Systems

7 Layers for 7 Continents garments that manage to maintain a functional, protective and timeless military aesthetic.

Visit Brand Page

Ace & Tate

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Ace & Tate

In Amsterdam designed glasses from ยฃ100 regardless of your prescription.

Visit Brand Page

Air and Grace

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Air and Grace

Shoes - created by Women, for Women

Visit Brand Page

Albion Cycling

๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Albion Cycling

Functional, responsibly-made, premium cycling clothing and accessories for riding in British weather conditions.

Visit Brand Page

Ampler Bikes

Talin ๐Ÿ‡ช๐Ÿ‡ช

Ampler Bikes

Ampler makes smart and light electric commuter bikes with hidden electronics

Visit Brand Page

Asket

Stockholm ๐Ÿ‡ธ๐Ÿ‡ช

Asket

Zero Compromise Garments - Essentials Made To Last. Meaningful essentials since 2015. Invest in timeless wardrobe essentials revolutionary sizing, fair pricing and ethical manufacturing.

Visit Brand Page

Avie Studio

Leeds ๐Ÿ‡ฌ๐Ÿ‡ง

Avie Studio

Luxury Slow Fashion

Visit Brand Page

Baabuk

Vaud ๐Ÿ‡จ๐Ÿ‡ญ

Baabuk

Baabuk wool footwear made responsibly and sustainably. Designed in Switzerland, crafted in Nepal and Portugal, built for comfort. The most comfortable wool sneakers, wool slippers, and boots.

Visit Brand Page

Banton Frameworks

Glasgow ๐Ÿด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ

Banton Frameworks

Building an eyewear factory in a digital era. Eyewear designed and made in Scotland

Visit Brand Page

Batoko Swim Suits

Lytham St Annes ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Batoko Swim Suits

WE'RE RUBBISH, LITERALLY. BATOKO is an environmentally responsible independent British swimwear brand shipping worldwide. All swimsuits are made from 100% recycled plastic waste that was otherwise headed to landfill and our oceans. Supporting the slow-fashion, ethical movement for a sustainable future.

Visit Brand Page

Billy Tannery

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Billy Tannery

British Goat leather goods, turning waste into worth

Visit Brand Page

ByBorre

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

ByBorre

BYBORRE is an Amsterdam based textile innovation studio working on the frontiers of material development, functionality and aesthetics through engineered knits.

Visit Brand Page

Community Clothing

Blackburn ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Community Clothing

We want to make clothes, create jobs and restore pride. Community Clothing was established by Patrick Grant with a simple goal; to sell quality, affordable, sustainable and ethical men's & women's clothing, whilst creating jobs & restoring economic prosperity in the UKโ€™s most deprived areas. All clothes made in UK including Jeans, Sweatshirts, Coats, T-Shirts and Basics.

Visit Brand Page

Cowboy

Brussels ๐Ÿ‡ง๐Ÿ‡ช

Cowboy

The electric bike for urban riders.

Visit Brand Page

Desmond & Demspey

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Desmond & Demspey

Luxury Pyjamas designed in the UK

Visit Brand Page

Dick Moby

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Dick Moby

Biodegradable and recycled materials made into eyewear.

Visit Brand Page

Duke & Dexter

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Duke & Dexter

Handmade in England, Duke & Dexter is a British born men's footwear label specialising in luxury slip-on shoes

Visit Brand Page

Finisterre

St Agnes ๐Ÿ‡ฌ๐Ÿ‡ง

Finisterre

Finisterre designs functional and sustainable product for those that share a love of the sea.

Visit Brand Page

Frahm Jacket

๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Frahm Jacket

Tough Beautiful jackets, like life

Visit Brand Page

Hedoine

Hedoine

Ladder-Resistant Tights, Seamless Tights for Women

Visit Brand Page

Heist

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Heist

Heist's mission is to create world-first innovations that will change your underwear experience for good.

Visit Brand Page

Hexr Helmets

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Hexr Helmets

The worldโ€™s first custom fit cycling helmet

Visit Brand Page

Hiut Denim

Cardigan ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ

Hiut Denim

We make jeans. Thatโ€™s it. Nothing else. No distractions.

Visit Brand Page

Holly & Beau

Norwich ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Holly & Beau

British kids-wear brand with a collection of magical colour changing rainwear.

Visit Brand Page

Hylo

๐Ÿ‡ฌ๐Ÿ‡ง

Hylo

Hylo Athletics Running Shoe - The world's most sustainable running shoe - Made with seven natural materials and weighing only 215g, this superfast and lightweight runner is perfect for everyday running and training in the gym

Visit Brand Page

JustWears

London ๐Ÿ‡ฌ๐Ÿ‡ง

JustWears

The Only Underwear Your Balls Deserve

Visit Brand Page

Lazy Oaf

London ๐Ÿ‡ฌ๐Ÿ‡ง

Lazy Oaf

Irreverent streetwear clothing for men and women, inspired by youth nostalgia, teenage rebellion and a spirit of non-conformity.

Visit Brand Page

Mud Jeans

Laren ๐Ÿ‡ณ๐Ÿ‡ฑ

Mud Jeans

Circular Denim | A World Without Waste

Visit Brand Page

Nikin Clothing

๐Ÿ‡ฉ๐Ÿ‡ช

Nikin Clothing

Planting a tree for every product sold.

Visit Brand Page

Novice Wear

Berlin ๐Ÿ‡ฉ๐Ÿ‡ช

Novice Wear

A Berlin based clothing brand: reinterpreting what workwear is today

Visit Brand Page

Ocean Bottle

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Ocean Bottle

The Ocean Bottle: The world's most needed reusable bottle

Visit Brand Page

Or Basics

Berlin ๐Ÿ‡ฉ๐Ÿ‡ช

Or Basics

Premium quality organic kids clothes, in timeless designs

Visit Brand Page

Pangaia

Newbury ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Pangaia

Every technology we work with aims to solve an environmental problem of the fashion industry.

Visit Brand Page

Paynter Jackets

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Paynter Jackets

Limited edition jackets sold 3 times a year. Icons remade with the best materials from around the world.

Visit Brand Page

Petit Pli

Petit Pli

Petit Pli, Clothes that grow with your child. We address the wasteful nature of fashion. Inspired by aerospace engineering, Petit Pli builds sustainable clothing for the worldโ€™s most curious explorers: children. Garments are breathable, lightweight and rainproof, while their expanding shape allows effortless movement.

Visit Brand Page

Phloem Clothing

Manchester ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Phloem Clothing

Sustainable UK Clothing Brand. Environmentally Friendly and Ethical Fashion. Phloem is a sustainable UK clothing brand, contributing to plastic free fashion and driven to make the changes needed for a healthy and happy planet.

Visit Brand Page

Private White VC

Manchester ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Private White VC

A luxury menswear brand breathing new life into the factory and the community.

Visit Brand Page

Pure Waste

Helsinki ๐Ÿ‡ซ๐Ÿ‡ฎ

Pure Waste

Ecologically sustainable 100% recycled garments.

Visit Brand Page

Rapanui Clothing

Isle of Wight ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Rapanui Clothing

A circular economy for t-shirts, organic cotton, renewable energy and open source tech for the fashion industry.

Visit Brand Page

SKFK

Bilbao ๐Ÿ‡ช๐Ÿ‡ธ

SKFK

Ethical fashion including monthly garment rental.

Visit Brand Page

Spoke London

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Spoke London

Properly made menswear that really fits

Visit Brand Page

Stand 4 Socks

Manchester ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Stand 4 Socks

If each pair has a positive impact, then why can't socks change the world?

Visit Brand Page

Trakke

Glasgow ๐Ÿ‡ฌ๐Ÿ‡ง

Trakke

Handmade waxed Canvas Backpacks, Messenger Bags & Accessories for Travel and Adventure

Visit Brand Page

Two Thirds

Barcelona ๐Ÿ‡ช๐Ÿ‡ธ

Two Thirds

We offer you sustainably made products with good intention!

Visit Brand Page

Veja

Paris ๐Ÿ‡ซ๐Ÿ‡ท

Veja

Transparency, organic materials, fair trade sourcing, Beyond sneakers

Visit Brand Page

WAES Shoes

Plymouth ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

WAES Shoes

The worldโ€™s only plastic-free sneaker company. 100% biodegradable, carbon positive, with no compromises.

Visit Brand Page

Waste Boards

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Waste Boards

Skateboards made from waste

Visit Brand Page

DTC Beauty & Wellness

Convenience, kindness and more natural.

Delivered direct to your door.

Conchus

Newcastle upon Tyne ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Conchus

A plastic free alternative to body wash and shampoo

Visit Brand Page
Cornerstone

๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Cornerstone

Quality Men's shaving, bathroom and healthcare supplies, delivered regularly

Visit Brand Page
Elvie

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Elvie

Smarter technology for women

Visit Brand Page
Epara

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Epara

Bespoke skincare for women of colour using African botanicals

Visit Brand Page
Friction Free Shaving

Cannock ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Friction Free Shaving

Award-winning women's razors and shaving products from ยฃ9 a month.

Visit Brand Page
Georgianics

Orpington ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Georgianics

Sustainable & plastic-free manufactures natural, organic and eco-friendly toothpastes and oral care.

Visit Brand Page
Gruum

Manchester ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Gruum

Weโ€™re grรผum and we're here to shave the world: one chin, one shin, one armpit (and naughty bit) at a time.

Visit Brand Page
HANX

London ๐Ÿ‡ฌ๐Ÿ‡ง

HANX

Sexual wellness products with a feminine side

Visit Brand Page
Haeckels

Margate ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Haeckels

Haeckels Natural Skin Care And Wild Fragrance. Made of Margate. From The Ocean, For The Ocean

Visit Brand Page
Karmicare

Karmicare

Harmony for mouth and mind. Every morning. Every evening.

Visit Brand Page
Kind2

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Kind2

Kind to you, kind to the planet.

Visit Brand Page
Kit & Kin

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Kit & Kin

Natural, gentle and sustainable alternative for young families

Visit Brand Page
La Eva

Oxfordshire ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

La Eva

Skincare Products Inspired By Organic Beauty

Visit Brand Page
Ohne

Somerset ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Ohne

A sustainable period delivery service thatโ€™s championing women, periods, sustainability and the environment.

Visit Brand Page
Plenaire

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Plenaire

Vegan beauty brand promoting positivity.

Visit Brand Page
Sons

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Sons

New Hair Loss Treatment Plans for Men

Visit Brand Page
Straight Teeth Direct

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Straight Teeth Direct

Invisible Aligners Delivered To You

Visit Brand Page
Time of the Month

Cardiff ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ

Time of the Month

Organic cotton tampons, pads and liners, delivered to your door

Visit Brand Page
Wild

Wild

Wild is the new, sustainable Natural Deodorant delivered straight to your door. Aluminium free with compostable, plastic free refills and a 100% effective formula.

Visit Brand Page
Yoni Care

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Yoni Care

Chemicals are not for pussies

Visit Brand Page

DTC Homeware

Products to help make your house a home, delivered to your front door.

Ammique

Bath ๐Ÿ‡ฌ๐Ÿ‡ง

Ammique

A radical alternative to the traditional bed and mattress combo

Visit Brand Page
Asterรฉ

๐Ÿ‡ซ๐Ÿ‡ท

Asterรฉ

Wallpaper for the art-minded. Asterรฉ invites contemporary artists to interpret their work through wallpaper. Mural creations by modern designers.

Visit Brand Page
Colt and Willow

Bridport ๐Ÿ‡ฌ๐Ÿ‡ง

Colt and Willow

Beautiful, plant-based eco-cleaning products that are too good to hide

Visit Brand Page
Crane Cookware

Powys ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ

Crane Cookware

Performance tools and accessories for the modern everyday kitchen and table.

Visit Brand Page
Earl of East

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Earl of East

Travel inspired boutique home fragrance brand

Visit Brand Page
Gomi

Gomi

We turn โ€˜non-recyclableโ€™ plastic waste into products

Visit Brand Page
Good Candles

๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Good Candles

Good Candles = Good Times. Small batch candles made here in the UK. For every single candle sold we'll fund incredible projects around the world that make change happen. Candles shouldn't be serious, they should be celebratory, nostalgic and kind, and that's why we're here.

Visit Brand Page
Kien

Rotterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Kien

We are obsessed with good sound. We donโ€™t believe in the restrictions of time, space or wires

Visit Brand Page
Lily Mortimer

Ascot ๐Ÿ‡ฌ๐Ÿ‡ง

Lily Mortimer

Natural fair trade bedding for the whole family that is ethically sourced

Visit Brand Page
Pikaplant

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Pikaplant

We lose 10bln trees every year. The world needs more plant keepers

Visit Brand Page
Splosh

Hay on Wye ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Splosh

Wash away plastic waste

Visit Brand Page

DTC Food & Nutrition

Smarter choices, for better living. All without a visit to the supermarket.

Black Bee Honey

Somerset ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Black Bee Honey

Raw, unblended and unpasteurised British Honey. Supporting British bees and their keepers.

Visit Brand Page
Can O Water

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Can O Water

An infinitely recyclable alternative to single use plastic bottles.

Visit Brand Page
Cannaray

Cannaray

Premium CBD Drops, Balms, Tablets & Creams

Visit Brand Page
Cooper King Distillery

York ๐Ÿ‡ฌ๐Ÿ‡ง

Cooper King Distillery

Sustainable spirits underpinned by craftsmanship, honesty and adventure

Visit Brand Page
Cuure

๐Ÿ‡ซ๐Ÿ‡ท

Cuure

Cuure - Complรฉments 100% personnalisรฉs selon vos besoins

Visit Brand Page
El Rayo

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

El Rayo

Premium tequila distilled using a unique blend of highland and lowland agave.

Visit Brand Page
Feel

Feel

The best supplements in the world, delivered straight to your door. Designed by nutritionists for energy, sleep, stress and hair, skin & nails.

Visit Brand Page
Halo Coffee

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Halo Coffee

The worldโ€™s best coffees, in a way thatโ€™s best for the world.

Visit Brand Page
Happy Tuesdays

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Happy Tuesdays

Post-rave wellness packs

Visit Brand Page
Huel

Tring ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Huel

Complete food

Visit Brand Page
Loah Beer Co.

๐Ÿ‡ฌ๐Ÿ‡ง

Loah Beer Co.

Crisp, clean and refreshing low-alcohol beer naturally brewed to 0.5%.

Visit Brand Page
Offblak

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Offblak

Join the tea subscription T-Club and Fall in Love!

Visit Brand Page
Outdoor Provisions

Manchester, UK ๐Ÿ‡ฌ๐Ÿ‡ง

Outdoor Provisions

Outdoor Provisions make all-natural energy bars for fresh-air-heads. Dependable. Portable. Tasty.

Visit Brand Page
Scrumbles

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Scrumbles

Gut friendly - Affordable โ€“ Consciously made

Visit Brand Page
Seedlip

Bucks ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Seedlip

What do you drink when you are not drinking?

Visit Brand Page
Thriva

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Thriva

Track and improve your health

Visit Brand Page

๐Ÿ“ฅ Get updates of new brands and new research in your inbox

Thank you! We'll be in touch soon.
Oops! Something went wrong while submitting the form.