100+ brands going direct to consumer.

There are plenty of interesting brands going Direct to Consumer in the UK and Europe, and we want to shine a light on them.

We've carefully curated the most interesting European and UK brands challenging traditional verticals. Brands that are working with modern consumer expectations of responsibility, innovation and good honest craftsmanship.

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ApparelBeauty & WellnessHomewareFood & Nutrition

DTC Apparel &ย Accessories Brands

Responsibility, innovation, and craftsmanship. Buying less, but buying better.

&Daughter

๐Ÿ‡ฌ๐Ÿ‡ง

&Daughter

Luxury women's knitwear & accessories made in Scotland & Ireland. Aran knit & cable wool jumpers, cardigans, and hand-finished cashmere.

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7L Systems

Manchester ๐Ÿ‡ฌ๐Ÿ‡ง

7L Systems

7 Layers for 7 Continents garments that manage to maintain a functional, protective and timeless military aesthetic.

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Ace & Tate

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Ace & Tate

In Amsterdam designed glasses from ยฃ100 regardless of your prescription.

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Air and Grace

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Air and Grace

Shoes - created by Women, for Women

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Albion Cycling

๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Albion Cycling

Functional, responsibly-made, premium cycling clothing and accessories for riding in British weather conditions.

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Ampler Bikes

Talin ๐Ÿ‡ช๐Ÿ‡ช

Ampler Bikes

Ampler makes smart and light electric commuter bikes with hidden electronics

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Asket

Stockholm ๐Ÿ‡ธ๐Ÿ‡ช

Asket

Zero Compromise Garments - Essentials Made To Last. Meaningful essentials since 2015. Invest in timeless wardrobe essentials revolutionary sizing, fair pricing and ethical manufacturing.

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Avie Studio

Leeds ๐Ÿ‡ฌ๐Ÿ‡ง

Avie Studio

Luxury Slow Fashion

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Baabuk

Vaud ๐Ÿ‡จ๐Ÿ‡ญ

Baabuk

Baabuk wool footwear made responsibly and sustainably. Designed in Switzerland, crafted in Nepal and Portugal, built for comfort. The most comfortable wool sneakers, wool slippers, and boots.

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Banton Frameworks

Glasgow ๐Ÿด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ

Banton Frameworks

Building an eyewear factory in a digital era. Eyewear designed and made in Scotland

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Batoko Swim Suits

Lytham St Annes ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Batoko Swim Suits

WE'RE RUBBISH, LITERALLY. BATOKO is an environmentally responsible independent British swimwear brand shipping worldwide. All swimsuits are made from 100% recycled plastic waste that was otherwise headed to landfill and our oceans. Supporting the slow-fashion, ethical movement for a sustainable future.

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Billy Tannery

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Billy Tannery

British Goat leather goods, turning waste into worth

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ByBorre

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

ByBorre

BYBORRE is an Amsterdam based textile innovation studio working on the frontiers of material development, functionality and aesthetics through engineered knits.

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Community Clothing

Blackburn ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Community Clothing

We want to make clothes, create jobs and restore pride. Community Clothing was established by Patrick Grant with a simple goal; to sell quality, affordable, sustainable and ethical men's & women's clothing, whilst creating jobs & restoring economic prosperity in the UKโ€™s most deprived areas. All clothes made in UK including Jeans, Sweatshirts, Coats, T-Shirts and Basics.

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Cowboy

Brussels ๐Ÿ‡ง๐Ÿ‡ช

Cowboy

The electric bike for urban riders.

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Desmond & Demspey

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Desmond & Demspey

Luxury Pyjamas designed in the UK

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Dick Moby

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Dick Moby

Biodegradable and recycled materials made into eyewear.

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Duke & Dexter

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Duke & Dexter

Handmade in England, Duke & Dexter is a British born men's footwear label specialising in luxury slip-on shoes

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Finisterre

St Agnes ๐Ÿ‡ฌ๐Ÿ‡ง

Finisterre

Finisterre designs functional and sustainable product for those that share a love of the sea.

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Frahm Jacket

๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Frahm Jacket

Tough Beautiful jackets, like life

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Hedoine

Hedoine

Ladder-Resistant Tights, Seamless Tights for Women

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Heist

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Heist

Heist's mission is to create world-first innovations that will change your underwear experience for good.

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Hexr Helmets

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Hexr Helmets

The worldโ€™s first custom fit cycling helmet

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Hiut Denim

Cardigan ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ

Hiut Denim

We make jeans. Thatโ€™s it. Nothing else. No distractions.

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Holly & Beau

Norwich ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Holly & Beau

British kids-wear brand with a collection of magical colour changing rainwear.

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Hylo

๐Ÿ‡ฌ๐Ÿ‡ง

Hylo

Hylo Athletics Running Shoe - The world's most sustainable running shoe - Made with seven natural materials and weighing only 215g, this superfast and lightweight runner is perfect for everyday running and training in the gym

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JustWears

London ๐Ÿ‡ฌ๐Ÿ‡ง

JustWears

The Only Underwear Your Balls Deserve

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Lazy Oaf

London ๐Ÿ‡ฌ๐Ÿ‡ง

Lazy Oaf

Irreverent streetwear clothing for men and women, inspired by youth nostalgia, teenage rebellion and a spirit of non-conformity.

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Mud Jeans

Laren ๐Ÿ‡ณ๐Ÿ‡ฑ

Mud Jeans

Circular Denim | A World Without Waste

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Nikin Clothing

๐Ÿ‡ฉ๐Ÿ‡ช

Nikin Clothing

Planting a tree for every product sold.

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Novice Wear

Berlin ๐Ÿ‡ฉ๐Ÿ‡ช

Novice Wear

A Berlin based clothing brand: reinterpreting what workwear is today

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Ocean Bottle

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Ocean Bottle

The Ocean Bottle: The world's most needed reusable bottle

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Or Basics

Berlin ๐Ÿ‡ฉ๐Ÿ‡ช

Or Basics

Premium quality organic kids clothes, in timeless designs

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Pangaia

Newbury ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Pangaia

Every technology we work with aims to solve an environmental problem of the fashion industry.

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Paynter Jackets

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Paynter Jackets

Limited edition jackets sold 3 times a year. Icons remade with the best materials from around the world.

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Petit Pli

Petit Pli

Petit Pli, Clothes that grow with your child. We address the wasteful nature of fashion. Inspired by aerospace engineering, Petit Pli builds sustainable clothing for the worldโ€™s most curious explorers: children. Garments are breathable, lightweight and rainproof, while their expanding shape allows effortless movement.

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Phloem Clothing

Manchester ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Phloem Clothing

Sustainable UK Clothing Brand. Environmentally Friendly and Ethical Fashion. Phloem is a sustainable UK clothing brand, contributing to plastic free fashion and driven to make the changes needed for a healthy and happy planet.

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Private White VC

Manchester ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Private White VC

A luxury menswear brand breathing new life into the factory and the community.

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Pure Waste

Helsinki ๐Ÿ‡ซ๐Ÿ‡ฎ

Pure Waste

Ecologically sustainable 100% recycled garments.

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Rapanui Clothing

Isle of Wight ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Rapanui Clothing

A circular economy for t-shirts, organic cotton, renewable energy and open source tech for the fashion industry.

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SKFK

Bilbao ๐Ÿ‡ช๐Ÿ‡ธ

SKFK

Ethical fashion including monthly garment rental.

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Spoke London

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Spoke London

Properly made menswear that really fits

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Stand 4 Socks

Manchester ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Stand 4 Socks

If each pair has a positive impact, then why can't socks change the world?

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Trakke

Glasgow ๐Ÿ‡ฌ๐Ÿ‡ง

Trakke

Handmade waxed Canvas Backpacks, Messenger Bags & Accessories for Travel and Adventure

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Two Thirds

Barcelona ๐Ÿ‡ช๐Ÿ‡ธ

Two Thirds

We offer you sustainably made products with good intention!

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Veja

Paris ๐Ÿ‡ซ๐Ÿ‡ท

Veja

Transparency, organic materials, fair trade sourcing, Beyond sneakers

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WAES Shoes

Plymouth ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

WAES Shoes

The worldโ€™s only plastic-free sneaker company. 100% biodegradable, carbon positive, with no compromises.

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Waste Boards

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Waste Boards

Skateboards made from waste

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DTC Beauty & Wellness Brands

Convenience, kindness and more natural.

Delivered direct to your door.

Conchus

Newcastle upon Tyne ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Conchus

A plastic free alternative to body wash and shampoo

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Cornerstone

๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Cornerstone

Quality Men's shaving, bathroom and healthcare supplies, delivered regularly

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Elvie

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Elvie

Smarter technology for women

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Epara

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Epara

Bespoke skincare for women of colour using African botanicals

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Friction Free Shaving

Cannock ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Friction Free Shaving

Award-winning women's razors and shaving products from ยฃ9 a month.

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Georgianics

Orpington ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Georgianics

Sustainable & plastic-free manufactures natural, organic and eco-friendly toothpastes and oral care.

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Gruum

Manchester ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Gruum

Weโ€™re grรผum and we're here to shave the world: one chin, one shin, one armpit (and naughty bit) at a time.

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HANX

London ๐Ÿ‡ฌ๐Ÿ‡ง

HANX

Sexual wellness products with a feminine side

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Haeckels

Margate ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Haeckels

Haeckels Natural Skin Care And Wild Fragrance. Made of Margate. From The Ocean, For The Ocean

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Karmicare

Karmicare

Harmony for mouth and mind. Every morning. Every evening.

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Kind2

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Kind2

Kind to you, kind to the planet.

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Kit & Kin

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Kit & Kin

Natural, gentle and sustainable alternative for young families

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La Eva

Oxfordshire ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

La Eva

Skincare Products Inspired By Organic Beauty

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Ohne

Somerset ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Ohne

A sustainable period delivery service thatโ€™s championing women, periods, sustainability and the environment.

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Plenaire

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Plenaire

Vegan beauty brand promoting positivity.

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Sons

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Sons

New Hair Loss Treatment Plans for Men

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Straight Teeth Direct

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Straight Teeth Direct

Invisible Aligners Delivered To You

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Time of the Month

Cardiff ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ

Time of the Month

Organic cotton tampons, pads and liners, delivered to your door

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Wild

Wild

Wild is the new, sustainable Natural Deodorant delivered straight to your door. Aluminium free with compostable, plastic free refills and a 100% effective formula.

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Yoni Care

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Yoni Care

Chemicals are not for pussies

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DTC Homeware Brands

Products to help make your house a home, delivered to your front door.

Ammique

Bath ๐Ÿ‡ฌ๐Ÿ‡ง

Ammique

A radical alternative to the traditional bed and mattress combo

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Asterรฉ

๐Ÿ‡ซ๐Ÿ‡ท

Asterรฉ

Wallpaper for the art-minded. Asterรฉ invites contemporary artists to interpret their work through wallpaper. Mural creations by modern designers.

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Colt and Willow

Bridport ๐Ÿ‡ฌ๐Ÿ‡ง

Colt and Willow

Beautiful, plant-based eco-cleaning products that are too good to hide

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Crane Cookware

Powys ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ

Crane Cookware

Performance tools and accessories for the modern everyday kitchen and table.

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Earl of East

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Earl of East

Travel inspired boutique home fragrance brand

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Gomi

Gomi

We turn โ€˜non-recyclableโ€™ plastic waste into products

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Good Candles

๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Good Candles

Good Candles = Good Times. Small batch candles made here in the UK. For every single candle sold we'll fund incredible projects around the world that make change happen. Candles shouldn't be serious, they should be celebratory, nostalgic and kind, and that's why we're here.

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Kien

Rotterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Kien

We are obsessed with good sound. We donโ€™t believe in the restrictions of time, space or wires

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Lily Mortimer

Ascot ๐Ÿ‡ฌ๐Ÿ‡ง

Lily Mortimer

Natural fair trade bedding for the whole family that is ethically sourced

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Pikaplant

Amsterdam ๐Ÿ‡ณ๐Ÿ‡ฑ

Pikaplant

We lose 10bln trees every year. The world needs more plant keepers

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Splosh

Hay on Wye ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Splosh

Wash away plastic waste

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DTC Food & Nutrition Brands

Smarter choices, for better living. All without a visit to the supermarket.

Black Bee Honey

Somerset ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Black Bee Honey

Raw, unblended and unpasteurised British Honey. Supporting British bees and their keepers.

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Can O Water

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Can O Water

An infinitely recyclable alternative to single use plastic bottles.

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Cannaray

Cannaray

Premium CBD Drops, Balms, Tablets & Creams

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Cooper King Distillery

York ๐Ÿ‡ฌ๐Ÿ‡ง

Cooper King Distillery

Sustainable spirits underpinned by craftsmanship, honesty and adventure

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Cuure

๐Ÿ‡ซ๐Ÿ‡ท

Cuure

Cuure - Complรฉments 100% personnalisรฉs selon vos besoins

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El Rayo

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

El Rayo

Premium tequila distilled using a unique blend of highland and lowland agave.

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Feel

Feel

The best supplements in the world, delivered straight to your door. Designed by nutritionists for energy, sleep, stress and hair, skin & nails.

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Halo Coffee

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Halo Coffee

The worldโ€™s best coffees, in a way thatโ€™s best for the world.

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Happy Tuesdays

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Happy Tuesdays

Post-rave wellness packs

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Huel

Tring ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Huel

Complete food

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Loah Beer Co.

๐Ÿ‡ฌ๐Ÿ‡ง

Loah Beer Co.

Crisp, clean and refreshing low-alcohol beer naturally brewed to 0.5%.

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Offblak

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Offblak

Join the tea subscription T-Club and Fall in Love!

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Outdoor Provisions

Manchester, UK ๐Ÿ‡ฌ๐Ÿ‡ง

Outdoor Provisions

Outdoor Provisions make all-natural energy bars for fresh-air-heads. Dependable. Portable. Tasty.

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Scrumbles

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Scrumbles

Gut friendly - Affordable โ€“ Consciously made

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Seedlip

Bucks ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Seedlip

What do you drink when you are not drinking?

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Thriva

London ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ

Thriva

Track and improve your health

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